Position Title: Email Marketing Specialist

About AVB:

AVB is a fast-growing, stable company that has a firm mission to do whatever it takes to keep our members profitably in business. Our vision is to deliver best in class growth solutions and service fueled by a passionate mission belief, innovation, and an unwavering commitment to doing what is right for our members, organization, and team members. AVB has an experienced development team, smart strategy team, bright and creative designers, along with the rest of our dream team of enthusiastic, entrepreneurial minded individuals who want to help drive the success of our members!

We offer competitive salaries, full benefits, a flexible remote work environment, an employee reimbursement program to support enriching your life, EAP, employee discounts, a WFH stipend, an annual allowance for AVB apparel, 401k options, a robust sick time policy, and 5 Floating Holidays per year, along with a minimum of 10 days of vacation time that starts accruing from your first day.

In addition, from time to time, our team members will be required to engage in travel to attend AVB’s Annual All-Employee Meeting, as well as other travel obligations which may be required of the position- such as meetings with members, attendance at conventions, and other events, where you will represent AVB! 

We are always looking for smart, resourceful, and dynamic people to join the team, so if you are looking for a company that will welcome you, collaborate with you, challenge you, and help develop your skills to the next level- then we are looking for you! We are geared up for growth, are you ready to grow with us?

Home - AVB Marketing

Position Summary/Objective:

Join our team as an Email Marketing Specialist! In this role, you will help support our member-clients' business through email marketing strategies; you will onboard and deploy scaled email programs as well as develop and execute innovative email campaigns that captivate and engage. This role suits someone who is detail-oriented and eager to develop their email marketing skills in an agency environment. 

Supervisory Responsibilities:

• N/A

Essential Functions and Responsibilities:                         

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Design and execute email marketing campaigns and drip journeys for our member-clients
• Consult and suggest customized email strategies for member-clients based on their goals
• Craft compelling and high-converting email copy, tailoring messages to different audiences
• Design engaging visual assets to enhance the email
• Continuously test different aspects of campaigns, such as subject lines, email layout, and CTAs to optimize performance and results
• Manage email marketing databases with segmentation
• Pitch and sell email marketing strategies to member-clients, demonstrating the value and ROI of email marketing
• Stay up-to-date with the latest trends and best practices in email marketing and apply insights to improve our strategies

Remote Work/Travel:  This position will work remotely from a home address and subject to AVB’s Remote Work policies and procedures which are then in effect.  In addition, from time to time, this position will be required to engage in travel, including travel to attend AVB’s Annual All-Employee Meeting as well as other travel obligations which may be required of the position such as meetings with members, attendance at conventions and shows and other events where you will represent AVB.  (Any requests for accommodations to required travel (including medical) should be addressed with Human Resources.)

Required Skills and Abilities:

• Proven track record of creating and executing successful email marketing campaigns
• Strong understanding of email analytics and metrics, with the ability to generate, analyze, and interpret data
• Proficient with creative design tools such as Canva or similar to craft visually compelling graphics
• Excellent writing, editing, and proofreading skills with a keen eye for detail
• Proven ability to manage a high-volume workload and prioritize tasks effectively, using a system to keep projects organized
• Great interpersonal skills, with the ability to collaborate effectively with both internal teams and external member-clients
• Innovative and creative thinker, with a knack for developing fresh marketing concept

Education and Experience:

• Minimum of 3 years of email marketing experience, preferably in an agency environment
• Experience using HTML/CSS for creating custom email designs when needed

Physical Requirements:

• Prolonged period of sitting at a desk and working on a computer.

AVB is committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State, and local laws that prohibit employment discrimination on the basis of race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, gender identity and expression, citizenship, genetic disposition, disability or veteran's status or any other classification protected by State/Federal laws.

This job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee.  Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.